The Problem SMB Marketers Face
Marketing deserves a seat at the leadership table. But no one tells you what it actually takes to get there.
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I know. I experienced it myself earlier in my marketing career.
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While most Marketing Directors and Managers in SMBs earn their role by being good at execution, too many talented marketers get stuck in the weeds. They're managing campaigns, reporting metrics, and putting out fires, while the real strategic conversations happen without them. Instead, they become know as the "events girl" or the "campaigns guy". It's demeaning, and keeps you stuck in your current role.
To add insult to injury, often times they'll bring someone in from the outside to be the CMO or VP of Marketing!
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You know you’re capable of more than running campaigns. You’re ready to shape strategy, influence leadership, and drive meaningful business growth. My Marketing Map teaches you the frameworks, coaching, and confidence to claim your seat at the table.
​Our program transforms SMB marketers from tactical executors into strategic leaders. Unlike generic training or expensive and time-consuming MBA programs, we deliver practical frameworks and coaching tied directly to executive buy-in and business growth.
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I Want to Help My Tribe of Marketers
Earlier in my career, a CEO introduced me by saying, “This is Brian. He does marketing magic.” That phrase stuck with me. What looked like magic was actually a set of marketing frameworks I had refined over years of helping companies break through growth plateaus.
I built those frameworks to be practical tools that worked across industries and could consistently deliver results. They became the foundation of my work with SMBs, where I saw the greatest impact: less bureaucracy, more transformation.
Over time, I realized my greatest satisfaction was in mentoring the marketers I worked with at SMBs. Watching them step into leadership roles and expand their influence became my proudest achievement. I also realized that the system I developed over the course of my career could either be shared to help other marketers or end with me.
I created My Marketing Map to give mid‑career marketers actionable professional development that moves them from tactical execution to strategic leadership. These programs are full of the lessons earned in the trenches that are hard to come by. Even better, they are not theories but practical concepts you can use right away. My mission is simple: to help grow the value, influence, and careers of my marketing tribe.
Your Path From Execution to Executive.
Our foundational programs are designed to move you from tactical execution to strategic leadership.
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The Market helps you understand your audience and identify your best buyers.
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The Message shows you how to craft powerful narratives that build alignment and influence.
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The Map gives you a clear, actionable roadmap that ties your marketing directly to business outcomes.
Together, they provide the clarity, frameworks, and coaching you need to lead with confidence and impact.
Our Beliefs Guide Our Vision
When someone knows what you believe, they have a better understanding of who you are and the value you provide. At My Marketing Map, our beliefs set the foundation for what we do. ​
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Research sets the foundation. Creativity brings it to life. Strategy sets the course. Clarity comes from knowing your market, message, and map. It’s not guesswork. It’s a framework.
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Marketing earns its seat by driving real business results. If it doesn’t move the business, it’s just noise.
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People make decisions based on emotion. They justify their decisions with data. The magic is in the balance.
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Strategic marketing leaders don’t just execute. They guide smarter decisions. That’s what makes you invaluable.
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Your brand is the story people believe. Tell it with confidence. Because belief drives behavior.
Built by a Marketer.
Proven by a Career.
Brian Talbot, founder of My Marketing Map, has spent over 30 years helping marketers lead with influence. As a fractional CMO and executive coach, he’s guided SMB marketers and their teams to earn buy-in, drive growth, and grow into strategic roles. Now, he teaches that same system to experienced marketers ready to take the next step in their careers.
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Use-it-now frameworks for real business results
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Small-group support tailored to SMB challenges
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Strategic tools to grow your influence and career
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If you're ready to move from marketing doer to strategic driver, this is your map.
Real-world frameworks. Practical coaching. Career growth.​
