What Happens When You Become a Member?
Marketing deserves a seat at the leadership table, but no one teaches you how to earn it. You need a system you can use right away and support to make sure you get the value from it. Whether you’re looking to sharpen your skills, earn more influence, or build strategic marketing leadership will rally behind, it all starts here.
My Marketing Map is built as a professional development platform for marketers with frameworks that build value for your organization and your career. The program includes frameworks, strategic planning, and career mentorship through self-paced online courses and regular office hours. It's a more accessible alternative to an MBA and more cost effective than one-on-one coaching.
For less than the cost of a single conference ticket, you’ll gain proven frameworks, weekly coaching, and a clear path from marketing doer to driver. Grow your organizational impact, your influence, and your value.
Become a vetted member, free!
Your member registration gives you private access to the My Marketing Map platform and community. There’s no cost to join, but we do screen members to keep the space focused and valuable.
Connect with others on the same path
Join private community groups, participate in career discussions, post questions about courses, and meet other marketers who are on the same journey with you.
Save big on your first purchase
Early member enrollees get an exclusive, one-time launch discount on either a single program or a program bundle. This will not be a continually discounted program in the future. It's a one time offer. We'll even put a best price guarantee on it. If you see us selling these three courses at a lower prices in the future, let us know and we'll refund the difference.
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50% off your first purchase for the first 50 members to enroll in courses
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40% off your first purchase for the next 40 members to enroll in courses
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30% off your first purchase for the next 30 members to enroll in courses
The Market
Start with strategy.
Not guesswork.
Stop chasing tactics and start leading with a clear-eyed understanding of your market. In this program, you'll ground your decisions in data, map your buyers’ journeys, and build a business case that connects marketing to growth.
You’ll walk away with:
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Alignment at the top through stakeholder-driven insights
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Buyer personas and journeys that guide messaging and spend
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A complete Market Overview Guide you can share with leadership
$599 + 3 months of office hours
The course is now available!
The Message
Craft the story your audience and your executive team believes in.
Confusing messaging dilutes even the best strategy. This program helps you build one clear, consistent story that works across functions, from campaign headlines to boardroom pitches.
You’ll build:
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A Messaging Playbook rooted in your market position
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A customer-focused narrative that flows with the buyer journey
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Messaging pillars that anchor campaigns, content, and conversations
$599 + 3 months of office hours
Enrollment starts November 1st
The Map
Plan with purpose.
Execute with confidence.
Now that you know your audience and message, it’s time to lead the business with a strategy-backed execution plan. The Map gives you the tools to set smart goals, focus your team, and show progress in ways leadership values.
You’ll gain:
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The Goal Pyramid Framework to connect actions to outcomes
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A strategic roadmap with prioritized activities and ownership
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Progress checkpoints that adapt to business and market changes
$599 + 3 months of office hours
Enrollment starts January 1.
Bundle Your Learning and Save
The complete roadmap to executive‑level marketing leadership.
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All three core programs: Market, Message, and Map
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3 months of weekly group coaching per course
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A complete set of frameworks & career acceleration tools
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The full path from market to message to map — no gaps, no guesswork
All three programs + 9 total months of weekly coaching. Just $1499!
SAVE
OVER
15%
Programs Built for
Growth-Focused Marketers
We help marketers move from tactical executors to strategic leaders who earn executive trust and drive growth.
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The Market – Understand your audience, uncover opportunities, and align with business strategy.
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The Message – Create messaging that connects internally and externally — from leadership decks to ad copy.
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The Map – Build a focused, flexible marketing plan tied directly to business outcomes.
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Office Hours – Weekly coaching and feedback to support your execution and career growth.
Start the Conversation. Shape the Future.
I created My Marketing Map for my tribe of marketers to help them move from tactical execution to strategic leadership. If you’re ready for the clarity and confidence that come from marketing foundations and frameworks that build value, let’s start the conversation.
Tell us a little about yourself and your priorities, and we’ll show you how to get there.
We respect your time and your inbox. No spam. Just professional development and coaching for marketing leadership that works.
Please hold us to that, and let us know how we can better serve you and help you grow your organization and your career.
Brian Talbot
My Marketing Map