The Market
Stop Chasing Campaigns.
Start Leading the Business.
Marketers are too often buried in tactics, firefighting, and endless requests. The Market changes that.
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This course equips you with the foundations, frameworks, and activities you need to ground your marketing in reality instead of intuition. You'll stop guessing and start knowing. You’ll uncover the opportunities that connect marketing directly to growth. And you’ll lead with the confidence of a business strategist, not just react as a marketing executor.
The Course That Turns Marketing Directors Into Strategic Growth Leaders
What You’ll Gain From The Market Program
By the end of The Market program, you’ll have:
Alignment at the Top
A clear strategy that gets every stakeholder moving in the same direction.
A Business Case That Wins
A Problem-Solution Canvas that turn challenges into boardroom-ready opportunities.
Personas With Purpose
Data-driven profiles that drive clarity in messaging, channels, and spend.
A Competitive Edge
Intelligence that reveals your advantage and where to push harder.
The Full Picture
Internal, external, and combined market insights that show exactly where you stand.
A SWOT That Matters
An activated analysis that moves beyond four boxes into a roadmap for growth.
Journeys That Prove Value
Marketing maps that chart how your audiences move from awareness to advocacy.
A Position of Strength
A differentiated market stance that commands attention and preference.
A Ready-to-Share Market Overview Guide
At the end of the course, you’ll walk away with more than worksheets. You’ll have a polished Market Overview Guide that pulls everything together.
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Imagine walking into your next leadership meeting with one document that:
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Defines the problem and why it matters
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Shows why current fixes fall short
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Maps your audiences and their journeys
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Reveals the competitive landscape
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Lays out a clear, validated solution
It’s not a static deliverable. It’s your market playbook, powerful enough to align leadership, guide your team, and prove marketing’s role in growth.
One document. One vision. Everyone on the same page.
Not a Lecture. A Launchpad.
The Market program isn’t a few tips and tricks. It’s a marketing framework in action. Every module is a guided exercise that delivers more than theory. You'll have a foundational understanding for repeatable, scalable skills that you can put to work immediately.
You’ll leave with:
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A complete strategic toolkit ready for your next planning cycle
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An executive-ready overview guide you can present with confidence
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Clarity and confidence to lead conversations at the leadership table
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The Market program is an advanced program built for experienced marketers ready to make the leap from managing campaigns to steering growth. It's an investment in your career. If you’re done with “doing marketing” and ready to drive business outcomes, this is your course.
How advanced is The Market program?
This is an advanced program designed specifically for experienced marketers at SMBs. It’s not about basic tactics. It’s about giving you the foundations, frameworks, and leadership confidence to understand your market, align your stakeholder team, and identify opportunities to grow. Most marketers don't get much training in this area, so it's an essential place to start.
Do I need specific tools or software to complete the program?
No special tools are required, although many of the activities are AI enabled, so access to your favorite LLM will be helpful. Everything you need is provided, including downloadable frameworks and templates. You can adapt them to fit your company’s existing systems or processes.
How long does it take to complete The Market program?
Most participants spend about 2–3 hours per week on lessons, activities, and stakeholder involvement, plus an optional weekly live coaching session on Tuesdays at 3:00 PM CT. The entire program typically takes 10 - 12 weeks to complete, but you’ll start applying the frameworks immediately in your role.
What if I can’t get the commitment from my stakeholders?
While involving stakeholders maximizes alignment, The Market program is designed so you can still complete most activities on your own and create a powerful Market Overview Guide. You’ll still gain the frameworks, insights, and confidence to present a strategic, data‑driven plan, even if stakeholder input is limited. The skills you develop and the executive‑ready deliverables you produce will position you as a stronger leader, regardless of how engaged your stakeholders are during the process.
How much should I involve my stakeholders during the program?
To maximize the value of The Market program, we strongly recommend involving your key stakeholders along the way. Building alignment as you complete activities ensures you don’t reach the end of the program only to discover you’re out of alignment with leadership priorities. Plan for about 6 hours of stakeholder involvement across the program, whether that’s through working sessions, review meetings, or feedback touchpoints. This investment not only strengthens your Market Overview Guide but also builds buy‑in that makes your strategy executable the moment it’s complete.
How is this different from other marketing courses?
Most marketing courses focus on tactics or short‑term tips. The Market is a strategic launchpad. Every module pairs video instruction with guided, actionable activities that build a complete playbook you can use again and again. Plus, with weekly small‑group coaching, you’ll never be left figuring it out alone.