The Message
Stop Speaking Marketing.
Start Crafting Messages That Move.
Even great marketing strategies can stall when no one understands them. When your message isn’t clear, nothing moves forward.
The Message bridges the gap between understanding your market and driving customer engagement.
In this course, you’ll learn how to craft narratives that earn trust, rally teams, and inspire decision-makers.
This isn’t about writing clever copy. It’s about creating alignment, clarity, and momentum through message architecture built for business growth.
The Course That Turns Strategy Into Story and Story Into Influence
What You’ll Gain From The Message Program
By the end of The Message program, you’ll have a message framework that turns insight into alignment — and makes it easy for your team to execute.
A Playbook That Works
No more confusing and inconsistent content. Just one clear source of truth for your brand voice and story.
Customer-Focused Story Flow
Messages that match where your buyer is in their journey, not just what you want to say.
Conversion-Driven Clarity
Messaging pillars that anchor your marketing, from campaign headlines to elevator pitches.
A Storyline Executives Get
Structure your messaging in a way that speaks the language of leadership and earns buy-in across the business.
Aligned Internal Messaging
Turn strategy into language that sales, product, and customer success can actually use.
A Strategic Position You Own
Own a space in the market and in your audience’s mind, with differentiated value messaging.
A Ready-to-Use Brand Message Architecture Guide
You’ll complete the course with a Brand Message Architecture Guide to share with your team as a foundation for clear, compelling, and consistent messaging. It's a powerful internal playbook that documents your brand story, tone, voice and style, audience insights, messaging pillars, and proof points.
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It helps your team:
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Speak with one voice across every touchpoint
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Build campaigns faster, with fewer rewrites
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Align strategy with execution across every department
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Sell your vision clearly to leadership and stakeholders
This is your message infrastructure, built to scale with you.
Not Just Words. Real Business Influence.
This isn’t a writing course. It’s a leadership course disguised as messaging strategy.
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The Message is for SMB marketers who need to influence inside the company as much as outside of it. If you're already leading the strategy or want to be, this program will show you how to articulate it in a way that moves people.​​
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To maximize value, we recommend involving key internal stakeholders during 3–5 key activities. This ensures the message you build isn’t just clear; it’s embraced across the business.
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The Message program blends strategic frameworks with practical execution. It’s not theory. It’s a system.
You’ll get:
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Short, focused video lessons
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Guided activities that build your internal playbook
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Downloadable templates and examples
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Weekly small-group coaching (Tuesdays at 3PM CT)
You’ll walk away with:
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A complete internal messaging platform
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A guide your entire company can use
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Confidence to lead strategy conversations. Not just marketing ones.
Is this about writing copy or building strategy?
This program is not a copywriting course. The Message is about message strategy. It's how to translate business objectives and market insights into a clear, compelling narrative that drives alignment, influence, and impact across your entire organization.
Will this help align brand messages across other departments?
Yes. One of the core outcomes of The Message is building alignment across teams. Your Message Architecture Guide is designed to be shared with sales, product, and executive teams so everyone speaks the same language and supports the same story.
What deliverable will I have at the end?
You’ll complete a Brand Message Architecture Guide, which includes your core narrative, messaging pillars, proof points, and internal and external use cases. It becomes the single source of truth for your team, sales enablement, campaign development, and leadership communications.
How much input should I get from stakeholders?
We recommend including stakeholders at different points in the course, especially during company insights, value propositions, and internal language alignment. Expect about 4 to 6 hours of input and collaboration to ensure your final messaging lands with buy-in.
Do I need to be a strong writer to succeed in this course?
No. The Message gives you frameworks and guided activities that help you structure your thinking and express it clearly, whether you’re a natural writer or not. This is about strategic clarity, not perfect prose.
I already have messaging in place. Will this still help?
Absolutely. Most existing messaging is fragmented, outdated, or disconnected from strategy. This program helps you audit, align, and elevate what you already have, turning loose messaging into a cohesive system that supports execution and growth.