Build Strategy. Gain Influence. Lead Growth.
Marketing deserves a seat at the leadership table, but no one teaches you how to earn it.
That’s where My Marketing Map comes in: to help experienced SMB marketers go from marketing doer to trusted strategic driver, one step at a time.
With the Market, the Message, and the Map, each program builds on the previous one, combining practical frameworks, action-oriented learning, and weekly coaching that aligns your work with business impact. Whether you take one course or follow the full path, you’ll gain the clarity, confidence, and command to lead.
Programs Overview
The Market
The Market program equips you with the foundations, frameworks, and activities you need to ground your marketing in reality instead of intuition. You'll understand your market so you can identify new opportunities and engage target audiences. You’ll uncover the opportunities that connect your understanding of the market directly to growth. And you’ll lead with the confidence of a business strategist, not just react as a marketing executor.
The Message
The Message program is about creating messages that resonate with your target audiences. You'll discover your differentiators, lock into your values, identify your brand voice, create key themes as core messaging, build your pitch, and land on your tagline. It's all packaged in a brand message playbook that helps everyone speak the same language for clear, compelling, and consistent messaging.
The Map
The Map program is the granddaddy of My Marketing Map frameworks, helping you create a goal-focused and actionable strategic execution roadmap to deliver on your organization's goals. You'll learn the Goal Pyramid framework of goals, strategies, execution, and resources, and how to turn that into measurable outcomes.
Office Hours
Even with self-paced learning, no one likes to go it alone. Office Hours are offered for each program you purchase, or you can purchase access by the month after the initial 13 visits. Weekly office hours are on Tuesdays at 3p CT. Join your peers and Brian Talbot, creator of the My Marketing Map program, to ask questions, gain clarity, or find out more about overcoming your challenges with both the programs and with your own marketing issues. We are here to help each other and elevate our tribe of marketers.