My Marketing Map Programs

Launching September 1, 2025, The Market program equips you with the foundations, frameworks, and activities you need to ground your marketing in reality instead of intuition. You'll understand your market so you can identify new opportunities and engage target audiences. You’ll uncover the opportunities that connect your understanding of the market directly to growth. And you’ll lead with the confidence of a business strategist, not just react as a marketing executor.

Launching October 1, 2025, The Message program is about creating messages that resonate with your target audiences. You'll discover your differentiators, lock into your values, identify your brand voice, create key themes as core messaging, build your pitch, and land on your tagline. It's all packaged in a brand message playbook that helps everyone speak the same language for clear, compelling, and consistent messaging.

Launching November 1, 2025. The Map program is the granddaddy of My Marketing Map frameworks, helping you create a goal-focused and actionable strategic execution roadmap to deliver on your organization's goals. You'll learn the Goal Pyramid framework of goals, strategies, execution, and resources, and how to turn that into measurable outcomes.

Even with self-paced learning, no one likes to go it alone. Office Hours are offered for 90 days with each program you purchase, or you can purchase access by the month after the inital 90 days. Weekly office hours are on Tuesdays at 3p CT. Join your peers and Brian Talbot, creator of the My Marketing Map program, to ask questions, gain clarity, or find out more about overcoming your challenges with both the programs and with your own marketing issues. We are here to help each other and elevate our tribe of marketers.