The Map

Stop Running After Activity.
Start Executing With Intention.

Without a clear roadmap, even the best marketing strategy stalls out. Priorities shift, execution drifts, and marketing loses its voice at the leadership table.

The Map gives you the frameworks, tools, and guidance to turn your strategy into an actionable success plan. You’ll set goals that align with business outcomes, build execution plans that your team and your stakeholders can follow, and lead with confidence in every planning cycle.

This isn’t about doing more. It’s about doing what matters. And proving it.

The Course That Turns Turns Plans Into Progress

What You’ll Gain From The Map Program

By the end of this program, you’ll have a complete, actionable, and measurable marketing roadmap that is aligned, resourced, and ready to launch, with full visibility and buy-in across the business.

The Goal Pyramid Framework

Use this visual framework to connect resources to activities and activities to organizational outcomes.

Goal-Focused Strategies

Choose the right strategies to meet your goals, without chasing every trend or tactic.

Priority, Timeline & Ownership

Clarify what happens when and who is responsible to reduce confusion and build accountability.

SMART Goal Setting

Set goals that are specific, measurable, achievable, relevant, and time-bound, aligned with the business.

Targeted Execution Activities

Break strategies down into real, repeatable work your team can deliver on.

Adaptive Progess Checkpoints

Use regular check-ins to assess, report, and adapt based on real market and business changes.

A Strategic Marketing Roadmap You Can Execute

You’ll walk away with a Strategic Marketing Roadmap that brings everything together:

Goals aligned with the business
Strategies designed to achieve those goals
Activities mapped to timelines, priorities, and owners
Metrics to track progress and prove value

This is your operating system for marketing: focused, flexible, and fully aligned.

Not Just a Plan. A Performance System.

The Map is designed for experienced marketers who are tired of chaos and constant pivots. You’re ready for structure, alignment, and accountability, not another list of campaign ideas.

If you’ve ever struggled to turn your strategy into follow-through or felt stuck in reactive execution, this course will give you the tools to lead with focus.

We recommend including your internal stakeholders during 3 to 4 key moments throughout the course. Their input helps you set meaningful goals, align timelines, and build commitment to the plan you’re driving forward.

Each module in The Map builds directly on the last. You’ll go from insight to implementation through:

Clear video lessons
Guided frameworks and planning tools
Downloadable templates and real examples
Weekly small-group coaching every Tuesday at 3 PM CT

You’ll leave with:

A working quarterly roadmap ready to present and execute
A repeatable system for ongoing planning
The confidence to lead with clarity, strategy, and results

Built for Leaders, Not Firefighters

You don’t need another planning template. You need a system that connects strategy to execution and execution to outcomes.

The Map is your toolkit for turning good intentions into real results.

Lead your team with focus. Show your value with confidence. Start today.

ENROLL IN THE MAP PROGRAM

What makes this different from other planning templates or online courses?

The Map isn’t just a set of templates or a theory-based course. It gives you a system for comprehensive strategic planning, with coaching, tools, and real-world application. You’ll build an actionable marketing roadmap that aligns with your business goals, prioritizes the right activities, and is ready to execute by the end of the course.

What deliverable will I walk away with?

You’ll leave with a complete Strategic Marketing Roadmap:

SMART goals tied to business outcomes
Key strategies and aligned activities
Timeline, priority, and ownership map
Progress metrics and reporting structure

The final deliverable is a usable Gantt chart, ready to share with leadership and easy to update at each checkpoint.

How much time does it take to complete the Map program?

The Map is designed to fit into a busy marketing leader’s schedule. You’ll spend about 2 to 3 hours per week over 6 to 8 weeks, along with your stakeholder team. This is not an activity in a vacuum. It includes time to watch the short video lessons, complete the activities, and attend optional weekly coaching calls for additional guidance.

Is this right for me if my team is small, or if it’s just me?

Absolutely. The Map is built for SMBs, where resources are limited and marketers often wear many hats. Whether you lead a small team or are the entire department, you’ll learn how to focus on what moves the needle and avoid getting lost in low-value work. It's also great for creating a business case for resources needed to succeed.

Will this help me build buy-in across my organization?

Yes. The Map includes specific checkpoints for involving your stakeholders in goal-setting, planning, and resourcing. These touchpoints help you align with leadership and reduce resistance before rollout. It’s not just about building a roadmap. It’s about getting people and teams behind it.

What if my organization doesn’t have strong planning habits yet?

Then this program is perfect for you. The Map gives you a structure to introduce strategic planning into your organization, even if you’re starting from scratch. You’ll lead the change with confidence, clarity, and a system that’s easy to follow. That builds your leadership, your influence, and your career.